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THINGS YOU NEED TO READ

Godin's latest business handbook (after Small Is the New Big and The Dip) revisits some of his most popular marketing advice, while emphasizing that it can't just be applied willy-nilly. In past decades, he says, companies were able to get rich by making average products for average people, but those markets have long since been sewn up; mass is no longer achievable [or] desirable.

Rather than simply rely on mass media to raise product visibility, New Marketing treats every aspect of interacting with customers—including customer service and the product itself—as an opportunity to grow the organization. In order to be successful with such marketing techniques, a company must change its practices across the board. Otherwise, you're just putting whipped cream on a meatball. Godin has a perspective on everything from blogs (don't bother unless you really have something to say) to the long tail (if it's as valuable to your company as the top sellers are, why aren't you paying more attention?). His arresting conversational style is sure to once again set the business world talking.
[SOURCE: Publishers Weekly]

THINGS YOU NEED TO DO

Millions of people search Google Maps every day. A free listing on Google Maps makes it easy for them to find you and can help you jump up the organis rankings.

Use the Local Business Center to create your free listing. When potential customers search Maps for local information, they'll find your business: your address, hours of operation, even photos of your storefront or products. It's easy, free, and you don't even need a website of your own.



TIP: Have you more than one address? Maybe consider setting one up? It is possible to get more than one listing on Goggle Maps API by simply submitting say 2 x PO BOX addresses for your business (eg Sydney and Melbourne). At approx $100 per year, a post box in another Capital City with a mail redirect back to Head Office could just jump you up the Google rankings in that particular search region...